Name: Unlock Profit Potential: Supercharge Monthly Recurring Revenue as a MSP/MSSP
Start: 2023-08-29T17:30:00Z
End: 2023-08-29T17:31:01.000Z
Location: BrightTALK
Rating: 5

SonicWall, a partner-first business, has been an unquestioned leader in the cybersecurity for more than 30 years. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across endless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.  

MSP is one of our value platforms where partners can provide SonicWall Cyber Security services in a matter of minutes to customers and where customers can select SonicWall as a vendor of choice for their immediate needs. We continue to refine our offering and in this series we will showcase an integration of our MSP with other SonicWall technologies for ease of use and management and value, whilst providing the opportunity for you to ask questions. Find out why our partners chose SonicWall MSP platform.

MSP – Working Better Together

We're going beyond the boundaries of cybersecurity with our new webinar series dedicated to helping our valued partners grow their businesses! This is a must-watch for our Cafe Biz Series!

This is the ultimate MSP marketing blueprint where you’ll discover 6 cost-free ways to get more leads, turn prospects into appointments and increase sales.  With this super simple formula, you can achieve extraordinary growth in your business.

Meet our expert!
Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales and lead generation systems for MSPs, VARs and IT services companies. 

Robin is the Founder of Technology Marketing Toolkit,  MSP Success Magazine and Big Red Media. To date, her organization has coached, trained and consulted with over 10,000 IT business owners from all over the US and in 37 different countries. She currently runs the largest C-level peer group in the IT services channel for MSPs and her annual event, the IT Sales and Marketing Boot Camp, attracts over 1,600 attendees every year and is sponsored by the IT industry’s leading vendors.

Robin has been voted a #1 speaker at many industry events such as CompTIA’s BreakAway, Channel Partners Conference and Expo, ASCII’s boot camps, DattoCon and IT Nation. She has been published in VAR Business, Sales and Marketing Magazine, Selling Power, and SMB Partner Community Magazine.
This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful, sales driven organizations in the world.

Cafe Biz: 6 Ways To Double Sales & Clients WITHOUT Spending A Dime On Marketing

We invite you for a live, exclusive announcement with our CEO and President, Bob VanKirk, as he unveils a major and exciting company update that will shape our future. Discover the transformative direction we're heading in and be part of this journey with us.

SonicWall Empowers Partners With Addition of MDR and SOCaaS

In our recent events, partners and customers shared why they win with SonicWall and ask how can they provide their own personal reference in the Gartner Peer Insights for others. We would like to invite both customers and partners to attend this session, where we will be sharing how you can register your experience and provide an open Q&A section if you need a follow-up 1-1 meeting for your refresh or net new cyber projects. Looking forward to seeing you in November, just select the local language of your region to join.

Gartner Peer Insights

You've heard the saying, "It's not if, but when" cybercriminals strike. It's all too true, especially for SMBs. In the latest SonicWall threat report, we unveil an escalating landscape endangering businesses of all scales.

Most IT security service providers, MSPs and MSSPs understand that while mastering prevention tools is crucial, there's more to the puzzle. Discover why embracing a cyber-resilient posture is your game-changer. Learn to supercharge your post-attack strategies, and don't miss insights on how cyber insurance adds a vital layer of protection.

Level up your security game! Don't miss out — share and join us to stay ahead of the threat curve with insights from Channel Chief, Larry Meador of DataStream Insurance. 

Register for all the episodes in our new series! We’re going beyond the boundaries of cybersecurity with our new webinar series dedicated to helping our valued partners grow their businesses! Each month we will feature new industry leaders ready to share their insights. Together, we will explore growth strategies, innovation, marketing, and more to unleash your business's potential.

Learn How Cyber Insurance Requirements are Accelerating Cyber Technology Spend

Deploying security solutions on the cloud requires a paradigm shift from traditional on-prem solutions. While many attack vectors are the same, there are new ones that have evolved to specifically target cloud-based services.

Messaging and Collaboration suites are probably the most common Software as a Service (SaaS) solutions in use today. Microsoft 365 and Google Workspace are two of the key platforms that threat actors target. Understanding the additional value that these cloud based Email systems have for threat actors is essential to prioritizing and designing their defenses for today’s threat.

Infrastructure as a Service (IaaS) also has a unique set of challenges related to the cloud. Securing your organizations AWS or Azure resources requires next-gen tools to provide the same level of security as on-prem based workloads.

Join our security experts as we discuss the Cyber Security implications of moving to the cloud, and why you need to bring your own security.

School of Phish: Bringing Your Own Security (BYOS) to Cloud Services

Engage with industry experts who have mastered the fine art of public speaking and leveraging a successful plan for networking events. This webinar is tailor-made for Service Providers seeking the ultimate networking edge.
 
• Explore the transformative impact of effective public speaking
• Unlock tips to conquer nerves, craft compelling narratives, and captivate any audience
• Understand the vital role of public speaking in client engagement and business growth
 
This webinar is your gateway to revolutionize your networking approach in the competitive world of Managed Services. Don't miss this opportunity to refine your skills and elevate your networking game.

Meet our guest speakers:
David S. Brown, Director of Strategic Partnerships, AppMeetup
David is an experienced public speaker, strategic communication and presentation skills coach with a history of supporting thought leaders, executives and business owners by improving their impact and influence through public speaking training and coaching. He is an author and along with his identical brother, hosts two programs: "Twins Talk it Up" podcast, highlighting topics around communication and leadership and "Twins Talk Tech Leadership", highlighting leadership voices within Technology.

With over 2,500 messages delivered, David's content motivates, inspires, and prepares audience members with tools and the fuel needed to have lasting and sustainable success. With being an identical twin, David is perfectly positioned to speak about partnerships, growth strategies and leveraging strengths.

Danny Brown:
"Why not us? Why not you?" Danny believes anything is possible when we work together. As President of AppMeetup, Danny is on a mission to create a community for technology leaders and teams, where members receive world class training and coaching, while reconnecting to purpose. Danny is an author and along with his identical brother, hosts two Programs: Twins Talk it Up Podcast, and "Twins Talk Tech Leadership".

Communicate to Influence: The power of public speaking at events & with clients

The SonicWall NSsp series are high-speed next-generation Gen7  firewalls that utilize a scalable hardware architecture for enterprises, government agencies, large universities, MSPs and really any organization in need of high-performance reassembly free deep packet inspection for threats and policy enforcement. Today, we have 4 NSsp firewall models, the 10700, 11700, 13700 and our flagship 15700.  
 
We have a great price performance proposition for those customers looking for value and customers looking for great partnership and team. In this series we will be sharing our positioning of the NSsp firewalls, why we win, and a demo to get you started. If you find the session useful and aligned to your refresh project with SonicWall or non-SonicWall, you can book a follow-up meeting with one of our elite solution engineers. Join us!

NSsp High Performance Gen7 Firewalls

Education Rate, more commonly known as E-Rate, is a Federal program that provides schools, libraries, and consortia funding.  The E-rate program provides discounted telecommunications, Internet access, and internal connections to eligible schools, funded by the Universal Service Fund.  The FCC has announced the inflation-adjusted cap for the E-Rate program for Funding Year 2023 which is $4.768 billion, a 7.0% increase from Funding Year 2022. Join SonicWall’s Loren Wiege, Holly Davis, Komplement Consulting, and Ken Fletcher, QTI, as they discuss how you can leverage this opportunity for success!

Recession Proof Your Business – Unlocking E-Rate Dollars & Opportunities

The School of Phish Master's Program webinar series is your guide to understanding the intricacies of cyberattacks. We explore the actors, their tactics, and the steps to outmaneuver them. Cybersecurity isn't static; it's an ongoing journey, evolving alongside the sophisticated strategies of threat actors exploiting the triad of security weaknesses: people, processes, and technology.

Join us for "A Mesh Defense Approach," where our panel will break down cybersecurity into discrete layers that when stacked together give organizations a fighting chance against threat actors. They will highlight the critical nature of endpoint security, cloud security, and perimeter security while exploring how those barriers reduce the risk to your organization. 

The talk will conclude with a walkthrough of 3 common attack methods and how the layered security approach intercepts and prevents those threats.

Whether you're an IT pro, security manager, or business owner, our series equips you with invaluable insights and actionable takeaways. Safeguard yourself and your organization from relentless phishing attacks in the digital age. Along with the long-awaited answer to “Artichoke or Onion”. The answer may surprise you.

School of Phish Master's Program: A Mesh Defense Approach

As organizations remain susceptible to ransomware attacks, you can head into the new year with the latest research on strategies for defending against attacks as well as how to recover after an attack. 

True ransomware preparedness requires getting to know your security posture and then making it stronger, as well as creating a proactive action plan for the possibility that even these improved defenses could be breached. 



Join the discussion as we uncover the findings in the Osterman Research paper, Ransomware Attacks: Strategies for Prevention and Recovery. You’ll get actionable insights that include:

• Common set of realities found in the last year
• SWOT Analysis on Ransomware
• New strategies to defend against ransomware
• How to recover after an attack occurs

OUR PRESENTERS:
Immanuel Chavoya is a former spokesperson and Senior Manager of the Product Security Incident Response Team (PSIRT) at SonicWall. As an advocate for Security, Immanuel has spoken at DefCon highlighting the importance of a building a product security program in his mission to make Zero-Days harder. Prior to SonicWall, Immanuel led mission critical security operations defending against Nation States and Advanced Threat Actors at NASA and Intuitive Surgical. Immanuel gives back to the security community through education and outreach as an Elected member of the Silicon Valley Information Security Association (ISSA), a not-for-profit serving the security community.

Michael is the Senior Analyst at Osterman Research, with broad interests in cybersecurity, data protection and information governance. Michael is the author of seven books on collaboration and user adoption, including Re-Imagining Productive Work with Office 365, User Adoption Strategies (2nd Edition), and Collaboration Roadmap. Michael holds a Master of Commerce with first-class honors in telecommunications-based IT from the University of Canterbury in New Zealand.

Ransomware Attacks: Strategies for Prevention and Recovery

BUILD A PRACTICAL THREAT ACTOR TACKLE BOX FOR YOUR INBOX
In the persistent landscape where cyberattacks frequently arise from covert phishing campaigns, SonicWall remains dedicated to furnishing actionable insights that enhance the cyber stance of organizations worldwide.

Building upon an exploration of the fundamental triad encompassing people, processes, and technology that presently shape email security, the SonicWall team now presents a closer look into the realm of the "Threat Actors Tackle Box." This session is poised to unveil the tactics, techniques, and procedures wielded by threat actors, set against the backdrop of countermeasures deployable by administrators and service providers in defense. Audiences are invited to embark on a journey that unveils an engaging cat-and-mouse game, shedding light on the strategic thinking of cybercriminals and their network-targeting maneuvers. SonicWall's experts will meticulously dissect cyber strategies in a narrative format, with the intent of rendering the content not only enlightening but also interactive. This content offering has been thoughtfully tailored for IT professionals, managed service providers (MSPs), and cybersecurity consultants.

School of Phish Master's Program: The Threat Actors Tackle Box For Your Inbox

Get the Stories Behind the 2023 SonicWall Cyber Threat Report from the author!

The data from the mid-year update to the 2023 SonicWall Cyber Threat Report is in: 
Ransomware is down, cryptojacking soars and global hotspots are shifting. But why? And what does this mean for the future of the threat landscape?
Join our Threat Report expert and author as she explores:
• The top cybercrime trends from the first half of 2023
• Which industries and locations were hit hardest (and where it’s getting worse)
• Why the forces behind threat reversals and accelerations may not be what you think

Tracking Cybercriminals into the Shadows: 2023 Mid-Year Cyber Threat Report

UNDERSTAND THE RIGHT SECURITY TOOLS FOR THE JOB.
Part 3 of the series delves into the technology used to secure the inbox.

With over 90% of all cyberattacks start with a phishing campaign, email remains the most common attack vector for threat actors. Successfully combating email security requires multiple layers of technology to properly secure an organization. 

Foolproof email sanitation is challenging. This session will cover technology that is free to use (such as DNS records), only requiring a few minutes to set up along with more complex solutions offered by both SonicWall and others in the industry. Attendees can expect to learn how current security tools and technology help combat phishing, spear-phishing, and business email compromise. 

We know every organization is unique in its cybersecurity needs. Network topology, sensitivity of data and regulations all come into play when selecting the appropriate technology. Join us as we help educate Customers, Consultants, Partners, and security minded individuals.

School of Phish: Importance of Three Categories of Protections Pt 3: Technology

In a world of uncertainty and constantly evolving threats, both customers and partners need a vendor that can provide an on-demand, flexible security services platform that only charges customers for the services they actually use.

Discover the Power of SonicWall's MSSP Program and Firewall Services!

In this up-and-coming June session, we are looking to provide you with a use case that we have seen work well in customer environments that come up regularly, sharing a short best practices demo. In addition, we will talk about what is in our current NSM beta that we expect to be released soon.

And if you are a GMS customer or partner, looking to start your transition to the latest management platform, please join us.

Need Centralized Management & Elevated Security

Network segmentation is a crucial part of any proactive security strategy or business continuity plan. Implementing network segmentation not only makes it more difficult for attackers to gain access to your network, it also helps ensure that access for employees, contractors and others is limited to only what’s necessary. If a breach does occur, network segmentation can also speed recovery time and can greatly contain any resulting damages.

During this webinar you will learn how network segmentation:
1. Gives More Granular Visibility
2. Protects High Valued Assets
3. Provides Secure Remote Access

Re-thinking Network Segmentation: Enhance Your Defense

Join this live webinar panel discussion for a deep dive into how you can supercharge your monthly revenue with SonicWall’s new Monthly Firewall Services. This webinar will show you high-demand services you can add to your current portfolio while also giving you expert advice from our executive guests from Logically. 

In addition to sharing insights, strategies and tactics for offering firewall security services, this panel will also offer a chance to speak with SonicWall’s new VP, Global Channel Chief, Michelle Ragusa-McBain, who will be on hand ready to share her expertise on recurring revenue models.

Unlock Profit Potential: Supercharge Monthly Recurring Revenue as a MSP/MSSP

MSSP

Cyber Crime

Cyber Defence

Firewalls

Security as a Service

IT as a Service

Data Protection

Network Architecture

IT Enterprise

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.

Channel Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Unlock Profit Potential: Supercharge Monthly Recurring Revenue as a MSP/MSSP

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