Name: Your guide to Industry Cloud: 3 pillars for driving its successful adoption
Start: 2023-10-24T14:00:00Z
End: 2023-10-24T14:00:22.000Z
Location: BrightTALK
Rating: 0

The evolution of problem solving. For over 170 years, PwC has been helping clients like you solve the world's most important problems. Today, our products are designed, developed and supported to help you lead the next phase of your evolution. 

For more information, visit www.pwc.com/us/en/products.html

Now more than ever, consumers are willing to take their wallets elsewhere if their expectations aren’t met. In fact, according to a 2022 survey by PwC, 26% of US consumers stopped using or buying from a brand in the past year, and bad experiences were the overwhelming reasons why.

To learn how to develop strong, lasting, and high-value customer relationships, join us for a live Tech-Talk Webinar, presented by PwC. Our guests will share how marketers can use first-party data to take their loyalty programs to the next level.

You’ll gain expertise in:
-Engagement strategies that lead to repeat sales
-Scaling personalized experiences to deepen customer relationships
-Why data is essential in earning trust and loyalty

Helping Drive Loyalty & Growth: Personalization at Scale and Data Monetization

Join Susan Smith, PwC Financial Markets and Real Estate Director, and Amy Olson, PwC Financial Markets and Real Estate Senior Manager, for a discussion around Investor Survey’s third quarter nationwide survey findings. Building on decades of commercial real estate survey data, get ready to learn about current market trends and near-term expectations extracted from surveys gathered from over 100 active investors in the CRE marketplace.
They will explore how:
  • Overall cap rates continue to shift across the U.S. office, retail, warehouse, and apartment sectors both on a 
       quarterly and year-over-year basis.
  • Forecast value change expectations remain disappointing for the survey’s 22 office markets and reflect a 
       growing pessimism among office investors. 
  • Investors view of the current bid-ask pricing gap, as well as whether markets are overpriced, underpriced or 
       fairly priced.
  • The PwC Real Estate Barometer gauges each property sector’s shift across the cycle phases (contraction, 
       expansion, recession, recovery) in the near term.

More than a data source,; Investor Survey, a PwC product, provides in-depth information related to capitalization and discount rates, as well as other key cash flow assumptions. Investor Survey results cover over 40 national, regional, and city-level markets across the five main commercial real estate property sectors, including information on national niche property sectors. With a focus on data integrity, user experience and quarterly updates, commercial real estate professionals, like appraisers, investors, lenders, and managers can have greater confidence in their valuation conclusions. Don’t miss the opportunity to hear how Investor Survey gives CRE professionals the information they need to better select their valuation assumptions and have greater confidence in their conclusions.

Real estate trends for Q3 2023

The importance of deepening your understanding of your customers cannot be overstated.

In this webinar, PwC dissects their recent survey findings on a specific customer subset — high-net-worth investors — and discuss key considerations for implementing data-driven targeted messaging, building stronger relationships and delivering on your potential and existing clients’ needs and expectations.

Topics include:
– Why HNW investors are re-evaluating their financial relationships (46%)
– Review necessary steps to protect your business
– Understand best practices on turning customer data into smarter action

Attracting — and keeping — your high-net-worth investors

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Jon Glick reveals the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and PwC’s Greta Lovenheim provides insights on what keeps customers engaged.

With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try - and stop - using a new brand (hint: it’s not Boomers) and other fresh data points along the way.

Key takeaways:

• Tactics to increase your investments in customer segmentation
• Suggestions on how to develop a balanced approach to physical and digital customer engagement
• Methods to activate a data-driven personalization strategy that drives meaningful relationship building

7 Ways to Keep Your Customers Coming Back in 2023

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim and Mark Baker reveal the results of PwC’s 2022 Customer Loyalty Survey alongside PwC’s 2023 Customer Loyalty Executive Survey.

Weaving together the results of both surveys, Greta and Mark will break down the seven most effective strategies for driving customer loyalty through engagement and reveal how these align with an executive’s viewpoint. You’ll also take away:

● Tactics to increase your investments in customer segmentation
● Suggestions on how to develop a balanced approach to physical and digital customer engagement
● Methods to activate a data-driven personalization strategy that drives meaningful relationship building

The Results are In: 7 Ways to Drive Customer Loyalty in Volatile Times

In today’s battle for top talent, retention is top-of-mind for business leaders, with 83% of CFOs citing hiring and retaining talent as key to growth. The pain of the Great Resignation is real. Those pressures–– combined with increased regulations and stakeholder calls for transparency––are pushing companies to examine their initiatives around critical workforce issues, including:

● Hiring
● Turnover
● Productivity 
● Diversity, Equity & Inclusion (DEI)
● Well-being 
● Skilled talent 

Saratoga can give you a data-driven approach to identifying areas of improvement in these critical areas. 

Join PwC's Jeffrey Yen and Talia Rozensher as they demo our people analytics and surveying capabilities that can help your organization:

● Analyze talent trends with the right metrics and segmentations.
● Access customized benchmarking to see how you stack up against industry peers.
● Use predictive modeling to give you actionable insights that help you plan ahead. 
● Garner feedback from your employees to see where you need to pivot to enhance employee experiences.

As we look to the year ahead, nearly a third of CHROs are investing more in DEI initiatives and want to improve their reporting on those issues. These investments contribute to building the kind of culture that helps drive employee engagement–– a metric 62% of CEOs are including in their long-term strategies. Now more than ever, people are at the heart of an organization’s ability to grow and compete. Learn how the right people analytics can help you build better workforce experiences and achieve your business goals.

Saratoga Benchmarking and People Analytics

In the past two years, there’s been a 47% uptick in citizen automation programs. And with good results. Organizations that involve employees in their automation efforts—and that upskill and reward citizen developers—see higher revenue benefits, reduced expenses, and improved work quality. This includes finance, accounting, and tax functions.

PwC and UiPath sponsored an IDC study to explore the features and impacts of these initiatives. Get ready to dig into the results.

Join Maureen Fleming, Program VP, WW Intelligent Process Automation Market Research at IDC, Kevin Kroen, PwC’s Intelligent Automation Leader, and Brandon Nott, Senior Vice President of Products at UiPath for insights and an interactive discussion about the roles of employees and the enterprise in citizen-led automation programs.

They’ll explore how:
• 72% of automation adopters gain significant benefits from citizen developer participation, including boosts in revenue and work quality—and reduced costs.
• Organizations lacking a citizen developer program can lag behind their competitors.
• Building and improving citizen automation programs takes investment, upskilling, rewards programs, and a willingness to evolve.

Don’t miss the opportunity to hear from intelligent automation and upskilling leaders about success stories, leading practices, and the latest research on how citizen developers—and the upskilling programs that train them—add value to the enterprise and help increase the speed of business.

The complimentary IDC report, "Accelerating the Impact of Robotic Process Automation" discussed in the webinar will also be available for attendees to download at the webinar's conclusion.

Accelerate the impact of automation initiatives with citizen developer programs

Join this webinar to address the current challenge of The Great Resignation to your business and how you can help improve employee retention for the long term through removing mundane tasks from their work and helping them develop the skills needed to excel in their careers. Watch as Sarah Firisen, Global head of PwC Alliance hosts a discussion with Kevin Kroen, PwC’s Intelligent Automation Leader and Alexandra Garcia, a PwC Manager who accelerated her own career through citizen-led innovation. This collaboration between leadership and individual employees builds a community of skilled learners who creatively solve problems and create scalable solutions that drive growth.

Learn how empowering digital citizens in your organization can help you accelerate your digital transformation journey and allows them to take charge of where they focus their time and energy by automating repetitive tasks with UiPath. Help them get started in building the skills to do this with ProEdge through highly personalized learning paths of curated content and industry-leading courseware, and giving learners the unique opportunity to practice these skills hands-on in the context of their job roles. Address employee engagement today and prepare your organization for tomorrow.

How to slow #TheGreatResignation in your workforce

Investors, regulators, and other stakeholders are keenly focused on ESG disclosures. Companies not only need to be more transparent about their ESG strategies and metrics, but they also need to ensure their disclosures are "investment grade". 

Yet many organizations are grappling with a myriad of ESG reporting standards and frameworks and numerous requests for transparency and reporting from different stakeholder groups. New technologies can help companies prioritize their reporting and disclosure efforts, and leverage data-driven insights to inform more strategic decisions around their ESG strategy.

Join Kelli Rogge, PwC ESG Director, and Ryan Renaud, PwC ESG Manager, for a discussion on leading practices in ESG reporting, specifically:

• Aligning your reporting with management's strategy for long-term value creation.  
• Adopting the generally accepted reporting standards and frameworks that are appropriate for your stakeholders (e.g., SASB, TCFD, GRI). 
• Using technologies like PwC’s ESG Pulse to obtain a rapid overview of the current maturity of reporting processes and gain insight on areas for improvement in the reporting process. 
• Building robust ESG policies, processes and controls, and oversight. 
• Navigating the ESG technology landscape towards better integrating with the corporate environment. 
• Involving the finance organization, internal and external auditors to bring confidence and trust to disclosures.

Using smart ESG technologies to navigate the journey to investor-grade reporting

In today’s healthcare environment, it can be very difficult for Payers to effectively and efficiently manage contracts to avoid risk, maintain compliance, and accelerate contract turnaround times. Yet effective and efficient contract management is crucial for establishing, protecting, and scaling their provider networks.

In this webinar, you’ll learn how contract lifecycle management for Healthcare Payers enables you to: 

• Quickly build and protect provider ecosystems 
• Ensure compliance with regulatory updates 
• Track obligations and balance risk across your portfolio 
• Gain 360-degree visibility into provider performance

Join Jennifer Conner, Senior Director of Pharma and Healthcare Industry Solutions at Icertis, and Ramkrishna Acharya, Senior Director of Pre-Sales at Icertis, as they demonstrate how Healthcare Payers can leverage contract lifecycle management (CLM) technology purpose-built for this industry to address these common contract challenges.

Learn more on our website: https://www.pwc.com/us/en/services/alliances/icertis/value-chain-benefits-for-payers.html

Maintain Compliance with Contract Lifecycle Management for Healthcare Payers

Shareholder profitability is no longer the only measure used to determine corporate success. Investors and other stakeholders are broadening their understanding of how companies can create value, looking to ESG performance as an additional layer to understand long-term risk adjusted returns. For business leaders, adapting to this new way of understanding corporate performance is no easy feat. 

To thrive, leaders need to get under the hood of their business, capturing key data to measure their ESG performance and identify areas with room for improvement. 

In Episode 8 of The ESG Innovation Hub, we’re joined by PwC who will be exploring how the ESG movement is impacting how we understand business performance and sharing industry-leading practices to confirm your ESG data is ‘investor grade.’

Join the session to explore:

- Rethinking business performance: how to think about success in the context of ESG
- How to best tell your ESG story with authenticity and credibility
- Automated reporting: how innovations in tech are shaping the future of ESG

Speakers:
- Sara DeSmith, ESG Partner, PwC
- Jessica Dow, ESG Director, PwC

The ESG Innovation Hub is hosted by Georgina Mitchell, Consultant, WellHouse Consulting.

The ESG Mindset Shift

Prepare for the future with Customer Link, a PwC Product.

Join a discussion with marketing, technology, and analytics leaders to learn about the seismic shift — as well as the implications and the path forward —  occurring within marketing analytics, driven by the imminent sun-setting of the internet cookie, emergence of privacy protection regulations around the world, and the fast-pace of technology evolution. In particular, the panelists will cover:

1. What is identity resolution? Why is it so important in marketing?
2. What does the death of internet cookie mean for marketing? Why is it a big deal?
3. How should the marketing analytics function evolve from data and technology standpoints?
4. What does the marketing technology stack look like in the post-cookie world?
5. How has Customer Link been designed to deliver insights in a cookie-less world?
6. What insights can Customer Link surface to aid in prospecting, cross-sell, and retention?
7. How can PwC help organizations on marketing analytics?

Webinar Panelists:
Brian Morris, Marketing Data & Analytics Leader, PwC 
Derek Baker, Media, Data & Technology Leader, PwC
Daniel Shields, Data & Analytics Technology, Subject Matter Specialist, PwC
Greta Capps, Marketing Data & Analytics, Subject Matter Specialist, PwC 
Anoop Singh, Marketing Data & Analytics, Subject Matter Specialist, PwC (Facilitator)

Marketing Analytics in a Cookieless and Privacy-Focused World with Customer Link

Over the course of the pandemic, many business leaders have come to realize that the skills their organizations will need in the future are not the same ones they’ve required in the past. There are three main ways businesses can manage skills shortages: hire new talent, reskill current staff or upskill employees.

Join PwC's Susie Patton, Alexandra Hom and Mona Jolly as they discuss how to more accurately identify skills gaps and mismatches so you can help make your organization future-proof. You will learn:

Why hiring new talent may seem like a simple solution to a complex problem—and what makes it so difficult
What it takes to reskill employees so they can do different jobs than the ones they have now
How upskilling has become essential to organizations today, and the key considerations for getting it right

Join us as we discuss the upskilling approach, and what you should know before you get started.

Speakers:
Susie Patton, Senior Manager
Mona Jolly, Director
Alexandra Hom, Director

Upskill, reskill or hire? The impact of upskilling on workforce transformation

Your workforce needs to look different than it did five years ago. Digital transformation, disruptions like COVID, and the emergence of new digital tools to drive efficiencies all require more than just investing in technology. You also need to know when to use it, how to manage it, and what skills will have the most impact on your company.

Join PwC's Matt Rice and Satpreet Grewal as they discuss PwC's upskilling journey, and provide context to consider your own company's:
- Capability to identify gaps in key digital skills across your most critical roles
- Readiness for future disruptions such as the current pandemic
- Ability to work differently, improve productivity, and leverage new technology
- Measurement of the success of your digital transformation efforts

Preparing the workforce for the future will require commitment, but the cost of inaction could be even higher. How do you know if upskilling is an investment you should prioritize? Is your company on a path to generate value from digital skills development? Find out where you stand, uncover skills gaps and learn recommended next steps to start your own upskilling journey.

Speakers: 
Matthew Rice, Director
Satpreet Grewal, Director

Upskilling is critical: Is your company ready?

Marketing leaders are constantly seeking to better understand the ROI of their advertising efforts. Even with greater access to data and technology, measuring the return on ad spend can still be a black box for many marketing departments. The digital advertising supply chain is layered, complex, and rife with fraud. Much of what is believed to be working media is lost to factors in the digital ecosystem.

Changes in the data landscape--from evolving consumer habits, ever-changing data privacy laws, and the deprecation of third party cookies--can create additional layers of complexity for marketing leaders.

This is where data transparency can be a game-changer for digital advertising. Being able to cut through the noise and trace your ad spend through the digital ecosystem is critical to building an effective marketing program for your brand, future-proofing your marketing efforts, and unlocking value. 

In this webinar, we’ll explore: 
• Navigating a cookie-less future while helping to optimize the supply chain
• Creating a clear picture of media spend and its real impact on ROI
• Getting insights on tracing ad fraud while helping improve brand safety
• Identifying digital advertising metrics and channels that aren’t likely effective media spend

Data Transparency: Breaking Through the Noise in Digital Advertising

According to a recent IDC study, the adoption of industry clouds is spiking fast. Their rapid growth is fueled by their ability to combat business volatility and shorten the path to value for cloud transformation initiatives. With the usage of industry clouds more than doubling from 2021 to 2023, benchmarks of successful transformation are starting to emerge across industries. (1)

Join guest speaker Nadia Ballard, Research Manager, Industry Clouds, Solutions and Verticalization Strategies at IDC and Sumit Abilius, Consulting Solutions Director, Cloud and Digital at PwC to learn more about the three emerging indicators of a successful industry cloud transformation, including:

- The preparation needed to address the challenges brought on by industry cloud, such as difficult implementation and integration
- The importance of partnerships and the capabilities and components they can provide to generate value for the end user
- How strong ecosystems and individuals within these ecosystems, contribute to the breadth of business outcomes that can be achieved

The benefits of industry cloud are clear: built-in regulatory compliance and access to the latest technology tools, to name a few. But achieving value and better customer journeys requires the right preparation, ecosystems and partners to support your cloud transformation. In this webcast, we’ll examine what makes an industry cloud successful and take a look at how PwC is helping its clients focus on their customer journeys, not the underlying tech.

(1) IDC InfoBrief, “Industry Clouds Help Drive Resilience, Growth, and Connectivity”, Sponsored by PwC, March 2022, Doc # US50447523

Your guide to Industry Cloud: 3 pillars for driving its successful adoption

Cloud Computing

Cloud Adoption

Enterprise Cloud

Customer Experience

Cloud Applications

On Premise

Cloud Native

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Big Data and Data Management

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Data and Analytics

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Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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Sales

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Life Sciences

Healthcare

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US Financial Advisors

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US Wealth Managers

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Finance

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Banking and Treasury

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CFO Strategy

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Financial Planning and Analysis

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

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Leadership

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Distribution and Logistics

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Your guide to Industry Cloud: 3 pillars for driving its successful adoption

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