Name: Cannes Lions 2022 - Creativity in B2B Marketing
Start: 2023-09-19T08:44:00Z
End: 2023-09-19T08:44:07.000Z
Location: BrightTALK
Rating: 0

Just Global is the world’s leading full-service, independent B2B marketing agency. Our brilliant team thrives on building the brands that most impact the world. We believe business growth is built on extraordinary relationships and connected experiences – between people, brands, and customers. Our unique Connected Experience Engine delivers measurable success and revenue growth. We are the heart of B2B, and we share valuable insights into the world of B2B marketing from our team of experts.

Hear direct from Just Global in-house AI expert Marcus Hiles, on how Generative AI is expected to grow within B2B marketing, including opportunities for your organization and how to take advantage of them. “When you look at where this technology falls, customer-facing functions are the ones where there’s going to be the most opportunity for growth.”

How is Generative AI Impacting B2B Marketing Right Now - Interview

What can we learn from recent developments in the B2B market, and how can we shape our strategy as a result? The Just Global Market Intelligence Report produced earlier in 2023, working with the team at LinkedIn, shines a light on the challenges, media trends, and opportunities for growth in the B2B marketing industry. This concise video looks at the key data, and how to take advantage at your own organization. The video is led by Global VP of Insights and ABM at Just Global, Marcus Hiles, and supported by KL Daly, Agency Lead at LinkedIn, and Ritesh Patel, Director of Analytics at Just Global.

B2B Market Intelligence Report, 2023 - Just Global x LinkedIn

Join Executive Creative Director at Just Global, Rob Omodiagbe, as he chats to LinkedIn Editor Teqia Burt about creativity in B2B Marketing at Cannes Lions 2022.

Cannes Lions 2022 - Creativity in B2B Marketing

B2B Marketing

B2B Content Marketing

Content Marketing

Customer Experience

Account Based Marketing

Branding

Brand Positioning

Brand Advocacy

Content Creation

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Cannes Lions 2022 - Creativity in B2B Marketing

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