Name: Debunking Top B2B Commerce Myths with Univar
Start: 2023-09-27T16:35:00Z
End: 2023-09-27T16:35:46.000Z
Location: BrightTALK
Rating: 0

It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.

In a recent study of business leaders conducted by the IBM Institute for Business Value, more than 1,500 executives across 10 industries and nine countries were surveyed to understand how organizations are approaching their work management transformations, how effective they are at doing so, and what challenges might be getting in the way.

The study revealed that nearly 6 in 10 respondents believe the need for effective Enterprise Work Management has escalated, moving it from a “nice-to-have” to a mission-critical priority. 

And the benefits of integrated work management strategies align accordingly, with respondents saying that integrated work management has resulted in improved productivity, reduced costs, and improved customer satisfaction for their organizations.

Join us for this webinar to hear more research results from the IBM study and learn why your work management model must evolve and mature into Enterprise Work Management (EWM) for your organization to truly grow and thrive.

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Aligned to Thrive with Enterprise Work Management

How does a business go from zero to hero? 

This webinar is designed to teach you the beginning stages of that formula. We will show you how your business can conceptualize and utilize the Marketo maturity curve, ultimately leading to that coveted center of excellence. Marketo is not a one-size-fits-all tool, but what it can do is grow and scale to the needs of your business models.

Join Corey Bayless, 3X Marketo Champion and Senior Manager at Adobe Platinum Partner TA Digital to learn how you can use this best-in-class marketing solution to strategize, personalize, and streamline every part of your buyer’s journey.

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The ABC's of Marketo Engage

Finding, tracking, and collaborating on assets between siloed teams is frustrating and time-consuming. But with a digital asset management (DAM) system in place, it doesn’t have to be. This webinar explores how your marketing and creative teams can succeed and be more efficient in just a few easy steps. 

Join us in this session to learn:
• Best practices for rapidly onboarding creative professionals, marketing teams, and other business users
• Getting started with Adobe Experience Manger Assets
• Gaining adoption and value with DAM
• How to find digital assets faster than ever before

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Get Started with Digital Asset Management in Less Than 30 Days

As AI continues to evolve and become more integrated into our daily lives, your business must adapt marketing strategies to keep up. Join this webinar to explore the latest opportunities and challenges for AI-powered marketing, including:
• Discover how Adobe’s AI technologies are revolutionizing customer experiences and the role of marketing in creating personalized and engaging campaigns
• Get a view into the cutting-edge AI capabilities in action across the globe
• Hear from your peers about their experiences leveraging AI in their sales and marketing efforts and their tips for success

We will also discuss responsible innovation and ethical considerations related to AI technologies. Don't miss out on this insightful and informative discussion!

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AI-Powered Marketing in the Age of GenAI

In this two-part webinar, we will be joined by Jonathan Robson from Canadian retailer Loblaw Companies Limited, who will share just how their team is accomplishing this with Adobe. 
In part two of this webinar series, we will cover:
REVIEWS and APPROVALS - Manage review and approval workflows without leaving Creative Cloud.
SCALING - Automated content versioning with an intelligent DAM.
DELIVERY - Storing final assets in a single location, creating and capturing metadata, and easily share assets with the right people and channels."

The tech trio for better, faster content with Adobe & Loblaw Companies - Pt 2

In recent years, government organizations have recognized the need to revitalize the workforce. Although, critical challenges—i.e. workers are retiring in high-skill areas, cumbersome and error-prone onboarding, and a lackluster employee experience—are making recruitment and retention increasingly difficult.

This webinar showcases:
• Current state of employee experience in government
• How to achieve the North Star Vision: Recruit to retire
• Employee experience in action
• How to foster simple, seamless, and secure EX

Watch the session to dial into these essential insights and to deliver an intuitive and tailored employee experience in your company.

Top Tactics to Improve Government Workforce Employee Experience

Watch this webinar featuring Esri’s Head of Technology Marketing, Steve Schultz, to learn how Adobe innovations can help brands develop, deliver and optimize their customer experiences

Optimize Your Content Engine with AEM & Workfront | Esri case study

Join this live webinar to learn from Adobe expert Ben Huntington, Principal Business Solutions Architect, as he addresses your migration concerns and delivers practical advice on how to effortlessly manage the move without sacrificing business performance. In no time at all, you’ll be able to consult, plan, execute, and watch your new ecommerce platform take your business to new heights.

How to Plan for an E-Commerce Re-platform

According to McKinsey research, companies that scale 1:1 personalization are recognizing massive gains in key business metrics:

• 10x improvement in conversion rate 
• 8x boost in revenue per visitor
• And 9x higher average order value.

Personalization undoubtedly drives better business results. But as content production becomes more expensive and technical debt rises, achieving that one-to-many personalized content experience becomes increasingly difficult.

Watch this webinar to glean 4 tenets of successful, scalable content personalization and to learn how adding an industry leading CMS alongside Adobe Analytics can help you increase customer engagement and conversion by building better customer experiences informed by deep insights.

Maximize Your Time & Budget Without Compromising Content Quality

eCommerce isn’t a one-size-fits-all situation: personalized customer experiences (CX) on a 1:1 level create brand loyalty, increase lifetime value, and maximize conversion for your business. So, how do you achieve this level of hyper-personalization that has the potential to improve conversion rates by 10x for both B2B buyers and consumers?

Our experts at Adobe reveal the answer: data-driven personalization.

Tune into this webinar to learn how you can integrate your eCommerce platform with Point-of-Sale systems to leverage real-time customer profile data, achieve higher conversion rates, and increase revenue with Adobe Commerce integrated with Microsoft Dynamics 365.

Personalized End-to-End Commerce with Adobe & Microsoft

Sword Health became a Marketo customer in 2021 after using Pardot. From 2021 to 2022, the marketing team doubled in size and needed a more robust marketing automation platform. Learn how Sword Health implemented Marketo to grow their pipeline and marketing activities, overhauled their lead scoring model, evolved their nurture drip strategy, and added Bizible and ABM features after their first year.

How Sword Health Switched from Pardot and Grew Revenue 5x using Marketo

Today’s digital-first customers expect seamless, personalized experiences wherever they are. Cisco sets an example for delivering unique content and experiences to their audiences with the support of insights gained from Analytics. Their use of Adobe Experience Manager has enabled them to scale these activities more efficiently while utilizing insights gained to map future content and identify areas for growth. This webinar goes beyond the launch phase and shares considerations for ongoing support around authoring and targeting. Join us to learn more about scaling your CMS.

Delivering Personalized Experiences at Scale with Adobe Experience Manager

A next-generation digital asset management (DAM) system can effectively consolidate your digital assets into a single place, allowing you to delight clients and customers, banish inefficiencies from your workflow, and achieve significant savings in time and money. 

In this webinar we will uncover the 7 requirements your DAM needs to meet today’s content demands and avoid a rupture in the customer experience.

Watch the session as we also reveal the 6 phases of an ideal DAM journey and how to face head-on the challenges of scaling personalized content creation.

The 7 Essentials of Next-gen Digital Asset Management

As you create better content and experiences, your goal is no longer to respond to customer needs but to anticipate them. And as your customer base grows, so do the complexities of delivering the right content at the right time to every individual. It’s time to rethink how you work. Brent Rudewick will explain how to simplify your marketing process by amplifying visibility and collaboration, prioritizing work according to goals and standardizing work processes

The Secret to Simplifying Work Management

Univar Solutions is revolutionizing its industry by putting digital at the core of its business. In this webinar, Univar shares how they debunked common B2B commerce myths and how you can surmount similar challenges.

Join us in this session to learn how to counter common misconceptions like:
• If you build the site, customers will come
• Sellers will "lose" their customers to digital commerce
• Publishing pricing online is a race to the bottom
• All e-commerce platforms are the same

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Debunking Top B2B Commerce Myths with Univar

Ecommerce

Digital Experience

B2B Marketing

B2B Content Marketing

Business Strategy

Business Agility

Artificial Intelligence

Customer Experience

Digital Transformation

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Debunking Top B2B Commerce Myths with Univar

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