Name: Essential traits of a technology leader in a modern media organisation
Start: 2023-12-06T14:00:00Z
End: 2023-12-06T14:01:15.000Z
Location: BrightTALK
Rating: 0

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With the rise of connected TV, content owners are distributing to an ever-growing number of platforms, all with individual requirements and often separate teams needed to manage individual platforms. 
In this webinar, we will speak to content owners, telcos and broadcasters on their strategy for managing distribution: 

• The future of STBs and rise of Smart TV
• Owning the user experience on someone else’s platform
• Resourcing tech teams to manage platforms
• Build vs buy: Where does it make sense to buy? 
• Towards full IP - is a single tech stack a possibility?

Towards a single tech stack: The future of distribution and connected TV

A summary of the IBC booking process. IBC will answer frequently asked questions around rebooking that we received onsite and post 2023 show. We will cover:

- Our rebooking process and why it changed post IBC2019
- Show history points: how they are calculated and where you can see your points 
- Timelines
- Our waiting list process 
- What is new on the floorplan for IBC2024.

The talk will be moderated by Lisa Collins, Chair of the IBC Exhibitor Steering Group.

IBC2024 Stand Booking Recap

With another show in the bag, we’re looking back at IBC 2023 at what transformative tech caught buyers’ attention, and what innovation vendors unveiled on the show floor.

We’re looking at the key technology topics driving our industry that are at the top of the CTO agenda, including:
• Operational efficiencies - saving money, being better
• New ways to drive revenue across direct-to-consumer and ad tech
• The way forward with modular, flexible architecture that integrates across the supply chain
• Where AI is at
• How much impact are outside considerations like sustainability driving decision making?

Join our panel of CTO visitors to hear directly what the saw at the IBC Show 2023 and how this will shape their strategies moving forward.

IBC Wrap Up: Transformative tech

With just under a month until the doors open at the RAI, we’re looking ahead at what’s on the agenda for business decision makers planning the future of the industry.

We’re looking at the key business topics driving our industry that are at the top of the CEO agenda, and driving through to technology strategy and investment decisions, including:

• Content production strategy — from remote to cloud
• Supply chain strategy — creating efficiencies to deliver to every platform
• Consumer engagement — from apps to analytics to ads
• Transforming business models — how tech is driving the next generation of media business
Join our panel of media industry leaders to hear directly what they’re looking for at the IBC Show 2023.

IBC preview: Changing business models

We are hosting a live webinar for new exhibitors at IBC this year. An opportunity for companies exhibiting for the first time, new Primary Coordinators or new staff attending IBC this year to find out more about the show. Hear from both IBC staff and exhibitors with many years of experience attending IBC events with the opportunity to ask the panel questions.

IBC2023 New Exhibitor Webinar

With some predicting that esports is an ideal test bed for immersive tech, how much of this hype has translated into new audience experiences? And whilst online audiences remain loyal, recent bankruptcies and reported declines in revenue are casting a shadow over this young industry.

Join us as we do an update on esports:

- Health check and market outlook: Growing pains or cause for concern?
- Technology trends, fan experiences and long-term outlook
- Where are audiences consuming content?
- What types of content are popular with the esports viewers?
- How are teams and leagues innovating to stay relevant to audiences, and to generate revenue?
- Where are leagues experimenting to deliver next gen fan experiences?

The Professional Era of Esports: Trends and Outlook

In the worlds of connected tv and streaming there is more data available than ever before about what people are watching and how they are watching it. Understanding, analysing and interpreting that data is the key to unlocking new revenue potential for media companies across subscription and advertising. 
The challenge they face is bringing together multiple disparate sources of data and analysing it to create a single view of each media consumer. In this webinar we will hear from those broadcast and media companies at the cutting edge sharing best practice:

• Identifying and bringing  together data sources
• Is a data lake or enterprise data warehouse the right approach?
• What tools are needed to make data usable by business teams?
• In a post-cookie world, how can broadcast and media companies maximise the value of their first-party data for advertising?
• How can user privacy, compliance and trust be maintained?

Understanding the media consumer with data: A single customer view of the world

In this special feature, we will go ahead the scenes of the IBC accelerator on 5G remote production. 
This breakthrough project demonstrated just how portable and flexible a private 5G ‘network in a box’ can be for live broadcast production use cases, taking it to some truly remote global locations, including Kenya, New Zealand, Southern Ireland and the highlands of Scotland.
In this webinar, we will explore:
• The challenges of 5G remote in the middle of nowhere
• Scoping the project and the accelerator experience
• Execution and POC
• Industry impact and future accelerators

Behind the scenes: 5G Remote Production

Storage is a hot topic in the cloud versus on-prem debate. Content owners want to have control over their IP and to open up workflows in their content supply chain to maximise flexibility. Cloud storage is the solution for many media operations, maximising access and flexibility. But others are wary of unexpected costs and prefer to keep content in their own facilities, or are opting for hybrid deployment. 

In this webinar, we will discuss the fundamentals of an integrated storage strategy from production to distribution, and how to balance the capabilities and economics of cloud and on-prem options, including: 

• Different storage tiers (from high-availability disk and SSD to cloud object storage to deep archive)
• How content owners are modernising their storage deployments
• Integration with content supply chain and media asset management workflows
• Effective strategies for cost management 
• The role of the cloud and integration with on-premise solutions
• How to identify the right technology and partners.

Webinar: Storage - Cloud vs. on-prem

The broadcast/streaming sector has struggled to build a diverse workforce particularly in engineering roles where it competes against big tech for talent. As businesses with diverse talent often report stronger results, better culture and increased creativity, the long-term goal of attracting diverse talent into the sector has been defined, but what can broadcasters do in the meantime?

Building a diverse workforce is only effective if you can build a strong culture of inclusion in parallel, otherwise you will struggle to retain employees or some may have negative experiences in their workplace. 
In this webinar, we will cover advice for leadership on how to build a diverse and inclusive workplace, including:

• The value and necessity of industry initiatives, including talent programs, leadership development and apprenticeships
• Diversity at industry events - the importance of visibility 
• Advice for leadership on how to lean into your employees’ diversity 
• The importance of flexibility and a human-to-human approach.

Building a culture of inclusivity: Why D&I is for everyone

Sustainability is undoubtedly still one of the more discussed topics in broadcast and streaming. For most, there is confusion around how to create a real impact and when the chips are down, is sustainability more than lip service? Whilst it’s clear that there are a lot of good intentions around creating sustainable businesses, it is not clear what the building blocks are for sustainability nor what real world metrics are being used by the industry to measure performance. 

In this webinar, we’ll take a look at some of the foundational elements of a robust sustainability strategy:
• Energy, energy use and energy efficiency
• Is the cloud really lowering carbon?
• Carbon accounting: What counts and what doesn’t?
• Everyday sustainability: Building a culture of lower consumption
• Setting standards for procurement and collaborating to decarbonise the supply chain.

Driving measurable sustainability in broadcast and streaming

With the rise of digital platforms, having a direct relationship with your fans has never been easier. As sports tech matures, clubs, leagues and broadcasters are connecting directly with their fans beyond the live broadcast to maximise engagement and create new revenue streams. 
From fantasy leagues to NFTs, D2C platforms and the metaverse, keeping fans engaged and loyal is a growing priority and with fans hungry for more content from their favourite teams, delivering fun digital experiences is a logical next step. 
In this webinar, we’ll take a look at some of the ways that rights holders are keeping fans engaged:
• Monetisation or marketing: Creating your fan engagement strategy 
• Revolutionising the live sports experience in-stadium and remote
• Accessibility through virtual experiences
• Evaluating the ecosystem of fun technology making fan engagement possible 
• Supercharge your data strategy to maximise revenue; Overcoming silos and the opportunity of cloud.

Fan engagement strategies to keep your audiences coming back

From March 2023, the EU is introducing new efficiency rules which could effectively ban the sale of power-hungry 8K TV sets. With that, and unclear business models to support even 4K/UHD content, does this mean the end of 8K before it’s even started? Or, are there use cases that make sense for 8K — such as covering sports games with fewer cameras, or delivering compelling content to outdoor screens? In this webinar, we’ll debate whether 8K is dead or alive, including: 

● The impact of the EU legislation on the take-up of 8K screens by consumers
● The creative case for producing in 8K
● The business case and ROI for delivering 4K and 8K content
● Identifying the opportunities for 8K content in sports, outdoor and other specialist environments
● The response of technology vendors providing tools to enable an 8K content supply chain.

Webinar: 8K content — dead or alive?

Modern newsrooms are being transformed with digital-first operations — shifting emphasis from the TV newscast running order to a story-centric model of planning, newsgathering and collaboration across teams. New technology is enabling this: from web-based editorial and planning systems, to 4G and 5G backpacks enabling reporters to go live from anywhere, to AI/ML tools that help journalists uncover stories and rapidly find material. In this webinar, newsrooms that are at the cutting edge of digital news operations will be sharing the way they have radically changed the way they work, including: 
● Adopting collaborative story-centric planning processes 
● Delivering stories and video tailored to digital and social media platforms 
● Harnessing the power of technology for quicker and more efficient operations 
● Multi-skilled teams and the rise of automation 
● Rolling out new digital-first products and using new technologies to create them.

Transforming the TV newsroom

In the four years since its initial release, AV1 has become an industry buzzword. Conceived by the Alliance for Open Media as a successor to VP9, AV1 is a royalty-free video coding format geared towards streaming and other internet applications. Benefiting from very good efficiency of compression and bandwidth usage, AV1 has achieved traction with some world-leading streamers – including Netflix and YouTube – although adoption elsewhere has been more mixed.

In this webinar we will look at the benefits of AV1 and its prospects in media streaming and elsewhere, with discussion of aspects including:

- Efficiency and performance improvements when compared to earlier formats, including VP9 and HEVC
- Ability of AV1 to send streams cheaper and faster, and the impact this is having on the capacity of streaming services
- Limitations of AV1 and how these might be addressed in future iterations of the format
- Notable commercial implementations of AV1, and the general outlook for the format in streaming worldwide
- The features that are likely to be required of future coding formats for streaming.

AV1 and streaming codecs

With Pluto TV and The Roku Channel among its leading names, the Free Ad Supported TV (FAST) services segment is one of the most rapidly expanding in the entire connected TV sector. Providing both linear channels and on-demand programming, FAST is seeing a remarkable level of innovation that promises huge advances in hybrid viewing experiences, advertising and e-commerce.

In this webinar we will assess the extraordinary growth of FAST and the primary steps that need to be taken to launch a service, with issues to be addressed including:

- The main technical ‘building blocks’ required to launch FAST services with different operators
- The economic model of FAST and its ability to support new viewing experiences in both linear and on-demand
- The benefits of FAST’s use of real-time graphics and ad insertion technologies, among other innovations
- The ways in which ‘traditional’ broadcasters are seeking to expand into FAST
- The long-term outlook for FAST, including the potential for more personalised channels.

Launching OTT and FAST services

With increasing pressure on household budgets, video streaming services are facing slowing subscriber growth as households take a closer look at their streaming bundles. With Netflix reporting over 100M households using another household’s account, and starting to experiment with ways to monestise password sharing, understanding the magnitude of sharing behaviour and taking action offers service operators with the potential to quickly find and monetise new viewers. In this session, Synamedia will run through the best techniques to identify sharing behaviour and how best to take action – turning a great challenge into an even greater opportunity.

Converting Password Sharing into Subscriber Growth

In the ever-evolving media landscape, leadership qualities play a pivotal role in driving success and innovation. As technology continues to shape the way content is created, distributed, and consumed, professionals need to cultivate strong leadership skills to thrive in a rapidly evolving industry.

In this enlightening session, seasoned technology leaders will explore the essential leadership traits and strategies needed to excel in this dynamic environment. 

• How to craft a compelling vision for your organisation's technological future and inspire your teams to embrace innovation
• The importance of adaptability in today's rapidly changing media landscape and insights into change management strategies
• How strong communication skills are essential for fostering collaboration, and ensuring your vision is understood and embraced
• Techniques for empowering your teams to take ownership and fostering a culture of creativity and experimentation
• How to lead cross-functional teams and work alongside diverse professionals.

Essential traits of a technology leader in a modern media organisation

Technology

Broadcasting

Broadcast Tech

Leadership

People and Purpose

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Essential traits of a technology leader in a modern media organisation

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