TechComm’s Impact On Self-Service Customer Experience

This show was originally scheduled to air on November 16, 2023. Tech writers and other information developers often feel under-appreciated by organizational leaders who don’t grasp the importance of their work on overall success. However, the shift towards customer experience and self-service support, partly due to the pandemic, has spotlighted the significance of self-support, changing consumer behavior and business operations. Effective self-support entails consolidating product info, technical docs, and support content for easy access. It can reduce call center challenges, but our higher-ups may not see its overarching value, due in part, to the leadership knowledge gap. Join Content Strategy Evangelist, Scott Abel — The Content Wrangler — for a presentation about the hidden value of technical documentation and its impact on customer experience. He'll share ideas and strategies for overcoming the leadership knowledge gap — a lack of understanding leads to a focus on the wrong things and a failure to invest resources where needed. In this session you will learn: Ways to promote the value of your work to both internal and external audiences Why and how you can gain recognition for your work The benefits of making your value known to others Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This web presentation is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.