Presented by
Stephanie Shehan, Head of Platforms, The Economist
Scale Your Subscription Business with Connected Experiences
About this talk
In this session, recorded recently at Salesforce Live UK & Ireland, you’ll learn from leaders in Media and Technology on how to scale your subscription business with connected experiences.
Hear from Stephanie Shehan, Head of Platforms at The Economist on how they increased their first-year subscriber retention rate by +27%, all whilst obtaining their highest-ever subscriber engagement score of 60%, with Salesforce.
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