Name: Unleash AI and Innovation: Account Engagement Redefined
Start: 2023-12-19T03:00:00Z
End: 2023-12-19T03:00:50.000Z
Location: BrightTALK
Rating: 0

Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of Data + AI + CRM + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

With the rise of AI, evolving security threats, and more, IT leaders face brand new challenges. On top of this, companies expect exciting innovations, actionable data, and maximum efficiency.

We surveyed over 4,000 IT professionals on how they keep up with changing business needs and compiled their insights in our third State of IT report.

Watch the webinar and see why IT leaders are adopting AI, automation, and integration to exceed today’s expectations.


Featured Speakers:
•   Vala Afshar, Chief Digital Evangelist, Salesforce
•   Daniela Kirchhubel, Product Marketing Director, Salesforce

Global Insights from the 2023 State of IT Report

Technology is always evolving, and a business's ability to adapt allows it to face disruptions. Explore how our next-generation developer tooling can boost productivity and uncover how:

- Einstein generates code and integration flows in minutes.
- To connect to 3rd party LLMs safely and securely across teams and apps.
- Unlock the power of Salesforce AI to achieve enterprise-scale connectivity
- MuleSoft, Einstein, and Large Language Models (LLM) can turbocharge your integration projects.

Register for our live webinar or watch it on demand afterwards.

Featured Speakers:
- Ben Spicer, Senior Product Marketing Manager, Salesforce
- Aridam Kumar, Technical Product Marketing Manager - MuleSoft, Salesforce

How to Unlock Data Silos with MuleSoft and AI

In today's fast-paced business landscape, the ability to close deals quickly can be a significant competitive advantage. Sellers today need every edge to accelerate growth and productivity, while reducing costs. But how do you do it? 

We invite you to take a page out of our very own Salesforce playbook and join our Salesblazers Frank Fillmann and Ketan Karkhanis to see first-hand on how Salesforce unlocks data, automation and AI at scale — all on a single CRM platform. So you can sell faster, smarter, and more efficiently with game-changing AI. Whether you're a startup, small business, or enterprise, commercial companies, discover how AI can be a game-changer in achieving rapid revenue growth.

Join us on 19 October to:
✔️ Learn how to compete and win in an era of AI-powered business growth
✔️ Hear best practices from Salesforce leaders on how their teams use the #1 AI CRM for Sales
✔️ Dive into our roadmap to see how AI, automation, and connected data can put you on the fast track to growth


Register your interest now.
Participants will leave with actionable takeaways to implement AI solutions in their own sales processes.

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Featured speakers:
•  Frank Fillmann, Country Leader, Salesforce
•  Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

AI-Powered Sales Acceleration: How to close deals faster for business growth

3 Things Every Service Leader Needs to Know From Dreamforce '23

Join us for a recap of the most important takeaways from Dreamforce 2023, specifically for customer service and field service leaders! Learn how Salesforce’s newest AI innovations will help your service organization reimagine service for the AI era to increase productivity and reduce costs.

Featured Speakers:
Rebecca Mackenzie, Director, Product Marketing, Salesforce

3 Things Every Service Leader Needs to Know From Dreamforce

How do you balance innovation and speed with responsibility and trust? There currently exists an AI trust gap, where AI is the number 1 priority for CEOs, yet 59% of customers don’t trust companies with their data. Learn how to drive efficiencies and bridge the trust gap with Salesforce: AI + Data + CRM.

Hear insights from Chris O'Brien, Digital Transformation Lead - Data & AI, NZ Post:
1. Responsible use of AI
2. Personalisation at scale
3. Empowering employees to do more with greater quality, scale and speed
4. The use of AI to accelerate commercial and customer outcomes

Join us and get your questions answered live by Chris O' Brien, Digital Transformation Lead - Data & AI, NZ Post and Justin Tauber, Strategic Innovation and Responsible AI Lead, Salesforce.

Agenda: 
30 mins - Gartner session: Innovate Fast with AI built on a Foundation of Trust
15 mins - Live Q&A with Chris O' Brien and Justin Tauber

Innovate Fast with AI built on a Foundation of Trust, feat. NZ Post

The evolving global landscape presents new challenges in terms of innovation, trust and safety. This requires organisations to enhance the way they scale operations globally, while ensuring they met local data security and privacy requirements. Hyperforce, the next-generation hyperscalable and hypersecure cloud infrastructure, is now available in Indonesia to help local companies unlock the benefits of digitisation and capture new opportunities in Indonesia’s rapidly growing digital economy. Why is Hyperforce important to organisations?

Join us on 16 November, Thursday to learn what organisations can look out for and how to get started with Hyperforce. Learn how Hyperforce can drive operational adoption, growth, and scale your organisation with new growth opportunities.
 
In this webinar, you will learn how to:
✔️ Protect sensitive data with built-in trust security and store data with compliance needs and regulation
✔️ Drive velocity with zero downtime updates 
✔️ Serve your customers faster with a flexible and trusted infrastructure
✔️ Future-proof all apps, customizations, and integrations with backward compatibility
 
Our Hyperforce product experts will delve into these comprehensive benefits as well as cover the migration process. Don’t miss out joining this webinar.

How Hyperforce can empower your business future

In the current environment, sales organisations are being challenged to grow efficiently. For sales teams to grow revenue today, they need to boost sales rep productivity and drive efficiency across the sales cycle.  

Boosting sales productivity starts with the basics - ditching spreadsheets in favour of CRM, establishing deal cycle best practices, and tracking pipeline health. Once the fundamentals are in place, sales orgs can start to leverage simple automation and AI to save time, make data driven decisions, and grow faster.  

Join our upcoming webinar where we’ll share how you can grow revenue by:  

- Establishing a single source of truth for your customer data 
- Weaving automation into workflows to save reps time
- Improving decision making with practical AI use cases

Start Simple, Grow Fast with Sales Cloud

EV manufactures and their customers can form a closer, more valuable relationship around electric vehicles. But how? 

To drive efficient growth and ensure everyone benefits from the EV transition, organizations need to mine their treasure trove of customer data. But can you use it to deepen customer relationships, protect the grid, and help the environment?

The answer is yes if you connect real-time customer data across sales, service & marketing. With the right data you can make EV ownership easier — and ensure you remain the undisputed energy expert for years to come.

Are you ready to engage your customers on a deeper level? Drive efficient growth and increase customer satisfaction ? 

Sign up for our webinar now to learn how to wow customers using AI and automation .

Charge Ahead with Smarter Processes and Stronger Growth

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.
 
Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!

Key Announcements & Deep Dive into AI-Powered Email Marketing

Discover how the future of business is AI + Data + CRM. Learn how Salesforce Customer 360 can unite your company around a single view of your customers with cutting-edge AI and real-time, actionable data helping you wow your customers every time.

Uncover invigorating customer success through Giant Group 巨大集團 and learn how Salesforce helps them accelerate growth, drive efficiency and increase productivity.

(Note: This webinar is in English with Traditional Chinese Subtitles)

Connect & Grow Taipei - Giant Group Fireside Chat

探索 AI + 數據 + 客戶關係管理(CRM) 結合後的商業前景。
學習如何運用 Salesforce Customer 360，將公司的客戶資訊整合於單一視角上，配合尖端的AI技術即時的
幫助您每次產出讓人驚艷的有效數據。
透過令人振奮人心的成功客戶案例 BizLink International Corp，了解 Salesforce 如何協助他們加速企業成長、提高效率並增加生產力。

Connect & Grow Taipei - BizLink Corp Fireside Chat - In Traditional Chinese

AI continues to dominate the headlines. Now that generative AI has arrived, customers expect more — to have service experiences that are faster, tailored to their preferences and get them answers instantly. But a lot of Service leaders don’t know where to start when it comes to AI. And that’s because the key to great AI is great data. But it’s not easy when there’s mountains of data and thousands of applications for service teams to manage.

Join to hear best practices on how to use Data Cloud and Service GPT to build personalized experiences that scale. Learn from product leaders on a proven 3-step AI strategy for your organization including a demo of the latest innovation!

3-Step Strategy to Generative AI and Trusted Data in Customer Service

Companies around the world are struggling to balance dual priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. Generative AI has the potential to help companies connect with customers in new ways.

In this webinar, learn how Service Cloud Einstein and Einstein GPT will change the game for customer service and how companies can be enabled to:
• Personalise every interaction with trusted data
• Boost service team productivity by automating tasks
• Build and deploy AI solutions faster across all channels

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Featured Speakers:
• Sundeep Kamath, Regional Sales Director, Salesforce
• Rajiv Garg, Lead Solution Engineer - Service Cloud, Salesforce
• Sanjay Zaveri, Head of Salesforce CRM and Cloud Technologies, HDFC Limited

How to Scale Service with Generative AI and Einstein GPT

Sellers today need every edge to accelerate growth and productivity, while reducing costs. But how do you do it? We invite you to take a page out of our very own Salesforce playbook and join our Salesblazers Frank Filman (Country Leader, Australia) and Ketan Karkhanis (EVP & GM, Sales Cloud) to see first-hand how Salesforce unlocks data, automation and AI at scale — all on a single CRM platform. So you can sell faster, smarter, and more efficiently.

Join us to:
- Learn how to compete and win in an era of AI-Powered business growth
- Hear best practices from Salesforce leaders on how their teams use the #1 AI CRM for Sales
- Dive into our roadmap to see how AI, automation, and connected data can put you on the fast track to growth

How Salesforce Sales Leaders Use GPT to Accelerate Growth

How I Manage Lead Generation... a conversation with Mat Stokes from PaySauce.

Tech has brought on a new era in small business marketing. While small business use to rely on gut feel, an extra set of hands and a “make it work” attitude, technology has empowered small businesses to connect with the customers and understand their businesses more efficiently than ever before.

But with more choice in tools and solutions, what is the right approach? Join us for a conversation with Chief Operating Officer from PaySauce, Mat Stokes to talk through how PaySauce is managing their lead generation.

Learn how they invested in technology to automate their systems, increase their productivity, improve their bottom line and ultimately wow their customers.

How I Manage Lead Generation

Organisations are facing a rapidly changing landscape of Data, AI & Automation. Adapting to these new technologies, and deciding how to embed them into their business is a daunting task.

Complexities and scale of systems and data have led to business and IT teams having competing priorities. Business teams want the ability to leverage technology to quickly address changing business needs without being dependant on IT when possible. In contrast, IT teams need to govern technology used by the business to ensure they maintain high standards of efficiency, scale, and security, so they can deploy faster without additional costs.

However, there is a solution - MuleSoft - the only unified platform for AI, Data, Integration and Automation.

Learn how MuleSoft from Salesforce is empowering businesses to unlock productivity, realise ROI quickly, and deliver better experiences faster.

In this engaging webinar you'll learn:-Why AI, Integration and Automation are a necessity for businesses to meet today's challenges-How MuleSoft's unified platform for AI, Data, Integration and Automation can help drive ROI-How MuleSoft Automation can accelerate innovation and productivity by empowering IT and Business teams.

Automation: How to Get Started and Unlock Data Today

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.


Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Unlock the Power of Personalisation with AI-driven Experiences

Generative AI for CRM

Tune in to learn how AI + Data + CRM elevates every customer interaction with Salesforce Marketing Cloud Account Engagement.

During this webinar, you’ll hear from our Trailblazer, Simon Kawaguchi, Director of Marketing at Pinnacle Investment Management, about how they are currently leveraging the platform to scale customer engagement and fuel their growth.

Additionally, our product specialists will walk you through the latest product advancements and announcements from Dreamforce, including how to:
•   Grow revenue and scale customer engagement with the marketing automation software built directly into your CRM.
•   Unite your customer data on one platform and scale efforts with AI and our latest innovative features recently released.
•   Leverage generative AI to deliver a highly personalized experience at scale for your leads and accounts with the new Einstein Content Creation, and more.

Featured Speakers: 
•  Simon Kawaguchi, Director of Marketing, Pinnacle Investment Management
•  Christine Ewen, Account Engagement Evangelist, Salesforce
•  Dave Sheehan, Account Engagement Specialist , Salesforce

Unleash AI and Innovation: Account Engagement Redefined

Account Based Marketing

Automation

Digital Transformation

Data Analytics

Customer Data

Dreamforce

Customer Engagement

Content Creation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Unleash AI and Innovation: Account Engagement Redefined

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