Name: From Zero to Hero - Wie Griffwerk mit Akeneo digitale Räume öffnet
Start: 2023-12-12T16:00:00Z
End: 2023-12-12T16:00:46.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Welche Wertschöpfung und Monetarisierung schlummert in Ihren Produktdaten?

In einer Welt des digitalen Wandels betrachtet ein Großteil der Unternehmer die Notwendigkeit einer Anpassung an sich verändernde Kundenerwartungen als große Chance. Der Meinung sind wir auch, denn genau hier setzt das Product Experience Management (PXM) an. Unsere Mission ist es, die treibenden Kräfte hinter dem heutigen Einkaufsverhalten von Kunden aufzudecken und Unternehmen zu maximalem Erfolg zu verhelfen.

Wie Marken durch die Verbesserung ihrer Produktdaten und einer erfolgreichen Product Experience Strategie neu aufblühen, zeigen wir in unserer Session.

Produktdaten als Profitquelle

Im Vortrag wird anhand der Implementierung des Akeneo-PIM-Systems bei MediaShop näher beleuchtet, welche Herausforderungen und Schwierigkeiten zu meistern sind, wenn man Artikeldaten über mehrere Systeme, Länder und Sprachen vereinheitlichen möchte. Durch die fragmentierte Systemlandschaft musste die Artikelanlage mehrfach manuell ausgeführt werden, woran auch die Datenqualität gelitten hat. Die Einführung des PIM-Systems hat es ermöglicht eine einheitliche Artikelnummer in allen Ländern und Systemen zu verwenden bzw. die manuelle Arbeit und die Fehleranfälligkeit auf ein Minimum zu reduzieren. Dies führte zu Effizienzsteigerungen in den Workflows und zu Qualitätsverbesserungen der Artikeldaten.

One PIM to rule them all

In this exclusive webinar hosted by Akeneo's Kristin Naragon with Guest Speakers, Brendan Witcher from Forrester Research, Francois Silvain, Digital CTO at Havaianas International, and Jesse Creange, CEO at Unifai, an Akeneo Company you will:

-Gain valuable insights into harnessing AI to improve the employee, product, and customer experience, with practical applications that you can use today to future-proof for tomorrow.

-Cut through the noise surrounding generative AI and focus on tangible strategies such as accelerating content creation and automating manual tasks that can be executed today using AI technologies like ChatGPT.

-Discover the significance of being prepared and proactive in understanding what product experiences should look like as consumer expectations continue to shift towards self-service experiences fueled by AI.

The Art of the Possible: What AI Means for Your Product Experience (PX) Strategy

L’intelligenza artificiale generativa rappresenta una delle più grandi sfide tecnologiche che le organizzazioni e la società stessa si troveranno ad affrontare. All’automazione intelligente convenzionale, utilizzata da anni, si aggiunge ora l’intelligenza artificiale in grado di accelerare i processi aziendali come mai prima d’ora. La nuova AI con strumenti come ChatGPT o Unifai può accelerare il time to market dei prodotti e supportare una moltitudine di compiti e aree dell’azienda per aiutarla ad essere più competitiva.

AI Generativa: il nuovo superpotere per l'azienda

In this exclusive webinar hosted by Akeneo’s Kristin Naragon with Guest Speakers, Brendan Witcher from Forrester Research, Francois Silvain, Digital CTO at Havaianas International, and Jesse Creange, CEO at Unifai, an Akeneo Company you will:

Gain valuable insights into harnessing AI to improve the employee, product, and customer experience, with practical applications that you can use today to future-proof for tomorrow.
Cut through the noise surrounding generative AI and focus on tangible strategies such as accelerating content creation and automating manual tasks that can be executed today using AI technologies like ChatGPT.
Discover the significance of being prepared and proactive in understanding what product experiences should look like as consumer expectations continue to shift towards self-service experiences fuelled by AI.

The Art of the Possible

Der Vortrag "From Zero to Hero - wie Griffwerk mit Akeneo digitale Räume öffnet" beleuchtet die Erfolgsgeschichte von Griffwerk, dem Hersteller für hochwertige Türbeschläge, und dessen wegweisende Nutzung von Akeneo, dem Unternehmen für Product Experience (PX), weltweit führend im Product Information Management (PIM). Im Fokus liegt die Messbarkeit von Online Values durch kreative Produktseiten-Gestaltung und smarte SEO-Strategien. Griffwerk teilt praxisnahe Einblicke, wie diese Kombination eine beeindruckende Product Experience schafft sowie die digitale Präsenz stärkt. Ein Muss für alle, die ihre Online-Performance verbessern und überzeugende Product Experiences schaffen möchten.

From Zero to Hero - Wie Griffwerk mit Akeneo digitale Räume öffnet

Every product has a Product Experience (PX) - PX is how you present products to customers relevant to their buying mood and chosen sales channel.

Your commercial performance is dependent upon selling Products to Customers, and PX determines how your Customers respond to your those Products.

Therefore, your PX is a critical driver of your commercial goals business-wide, particularly during tough trading conditions. 

Learn how:
- PX drives profitable sales
- PX drives cost efficiency
- PX drives customer acquisition, conversion, and loyalty

How Product Experiences Drive your Commercial Goals

About this talk
Every product has a Product Experience (PX) - PX is how you present products to customers relevant to their buying mood and chosen sales channel.

Your commercial performance is dependent upon selling Products to Customers, and PX determines how your Customers respond to your those Products.

Therefore, your PX is a critical driver of your commercial goals business-wide, particularly during tough trading conditions.

Learn how:
- PX drives profitable sales
- PX drives cost efficiency
- PX drives customer acquisition, conversion, and loyalty

Join Akeneo, Aleysian, and Leatherman, a renowned brand in the multi-tool industry, as we discuss why they chose Akeneo's best-of-breed PIM and Aleysian’s expertise to enhance customer experiences, accelerate time to market, and lay the groundwork for future international expansion. Before embracing our innovative solutions, Leatherman grappled with an outdated, homegrown PIM system that hindered their growth and efficiency. Faced with the need to streamline internal processes for agility in opening new sales channels, Leatherman sought a reliable and scalable PIM solution.

In this exclusive webinar, you'll gain valuable insights into:
-How Akeneo's PIM  – chosen for its user-friendly interface and robust capabilities – became the cornerstone of Leatherman’s strategic plan for growth.
-How Akeneo and Aleysian joined forces to create a tailor-made strategy empowering Leatherman to streamline internal processes for agility in opening new sales channels.
-The instrumental role played by Aleysian in seamlessly integrating Akeneo's PIM into Leatherman's ecosystem, ensuring data security and operational efficiencies.

As a business leader or decision-maker in eCommerce, this webinar offers an exclusive opportunity to learn from Leatherman's story and the invaluable collaboration between Akeneo and Aleysian.

Powering Success: A Journey from  Legacy PIM to Streamlined Efficiency

"My data is better than your data: Warum Produktdaten die Grundlage einer Omnichannel Customer Experience sind."
Themen wie Customer Experience, Digitalisierung und komplexe Produktdaten stehen bei Philipp Engelmann auf der täglichen Agenda. Als General Manager Omnichannel behält er den Überblick über das Alignment aller Verkaufsaktivitäten und Customer Touchpoints online und offline für das KaDeWe, dem berühmtesten Department Store in Deutschland. Ein Gamechanger sind dabei die richtigen Tools. In unserer Masterclass erklärt der Omnichannel Experte gemeinsam mit Elvira Pfeffer, Customer Success Manager bei Akeneo, wie der Berliner Luxury Department Store sich in Sachen Produktdaten über die letzten Jahre hinweg entwickelt hat, welche Challenges es zu überwinden galt und wie das Akeneo PIM den Weg hin zu einer Omnichannel Customer Experience geebnet hat.

K5 2023: Masterclass Akeneo & KaDeWe Group

PIM-System im Haus, aber Produktdatenqualität mies? Klare Sache: Es ist Zeit für einen Systemwechsel!

Wie das geht und worauf es dabei ankommt, erfahren Sie in unserem Webinar mit unserem Partner dotSource!

In diesem Webinar stellen Ihnen Michael Koch und Thorsten Weber von TENTE, Elvira Pfeffer von Akeneo und Caroline Weigelt von dotSource vor, warum sich TENTE entschieden hat, sich von einem monolithischen Product-Information-System (PIM) zu lösen und nach dem Best-of-Breed Ansatz ein neues, flexibles PIM-System von Akeneo einzuführen.

Außerdem wird beantwortet:

- worin die Vorteile eines Best-of-Breed Ansatzes liegen.
- warum die Nutzung von KI wie ChatGPT für Unternehmen wie TENTE sinnvoll sein kann.
- was Erdmännchen und Dinosaurier damit zu tun haben.

5 gute Gründe, warum ein Best-of-Breed-Akeneo-PIM eine gute Wahl ist

Product Experience

Online Value

SEO Strategie

Online Performance

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E-commerce

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Business Intelligence and Analytics

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Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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From Zero to Hero - Wie Griffwerk mit Akeneo digitale Räume öffnet

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